reklame

Reklame is a term used in several languages, notably Danish, Norwegian, German, Dutch, and Indonesian, to denote advertising or promotional communications. In these languages, reklame generally refers to paid messages intended to inform, persuade, or remind an audience about products, services, organizations, events, or causes. The scope can cover traditional media such as print, radio, and television, as well as outdoor and digital advertising, including banners, posters, online banners, social media promotions, and influencer partnerships. In some contexts, the term also covers signage placed in public spaces, such as billboards or storefront signs, especially in Indonesian usage.

The practice of reklame is governed by advertising norms and regulations. Common features include truthfulness, non-deception, and clear identification of sponsorship; many jurisdictions require disclosures for endorsements, claims for health or nutrition, and age- or product restrictions. Outdoor reklame may require permits or adherence to zoning, size, and safety standards.

Historically, reklame emerged with the rise of mass media and consumer culture in the 19th and 20th centuries and expanded with digital platforms in the late 20th and early 21st centuries. While the word remains common, the term is often used alongside or distinguished from marketing, promotion, and publicity, depending on language and context.

See also: advertising, marketing, marketing communications, signage.