reducetarians

Reducetarians are individuals who adopt a dietary approach focused on reducing their consumption of meat and other animal products, though not necessarily eliminating them entirely. The term combines "reduce" and "vegetarian," reflecting a flexible and gradual approach to dietary change. Unlike strict vegetarians or vegans, reducetarians aim to minimize their environmental impact, improve personal health, and promote animal welfare by cutting back on meat and dairy, rather than committing to a complete abstention.

The reducetarian movement gained prominence through the work of author and environmental advocate Brian Kateman, who founded the Reducetarian Foundation in 2011. Kateman argues that even small reductions in meat consumption can lead to significant positive effects, such as lowering greenhouse gas emissions, reducing water usage, and decreasing animal suffering. The approach emphasizes personal choice and gradual lifestyle adjustments, making it accessible to a broader audience compared to more restrictive diets.

Reducetarians often adopt strategies like "Meatless Mondays," where they avoid meat on one day per week, or they gradually reduce their meat intake over time. Some may also explore plant-based alternatives or focus on reducing the most resource-intensive animal products, such as beef and lamb. The movement is supported by research indicating that dietary shifts, even partial ones, can contribute to broader sustainability goals and public health improvements.

Critics of the reducetarian approach argue that incremental changes may not be sufficient to address systemic issues like climate change or industrial animal farming. Supporters, however, highlight its practicality and potential to inspire broader cultural shifts toward more sustainable eating habits. The reducetarian framework is often seen as a middle ground, appealing to those who are not ready to adopt a fully plant-based diet but still wish to make a positive impact.