promotierisicos
Promotierisicos is a term used in some interdisciplinary discussions of marketing risk governance to describe the systematic study of risks arising from promotional activities across media. The term blends promotor, referring to promotional efforts, with riesgos, the Spanish word for risks, and is most commonly found in Spanish-language literature and in discussions that bridge marketing, law, and ethics.
The concept covers both strategic and operational dimensions: identifying and characterizing risks such as misleading claims,
Methodological tools associated with promotierisicos include risk assessment frameworks, scenario analysis, probabilistic modeling, compliance auditing, and
Status and debates: The term is not universally standardized and its usage varies; some scholars treat promotierisicos
Related concepts include marketing ethics, consumer protection, data governance, and platform accountability.