promocional

Promocional is an adjective used in Spanish and Portuguese to denote something related to promotion, especially in marketing and consumer communication. It covers activities, media, and items aimed at increasing visibility, interest, or sales of a product or service. The term derives from the noun promoción (Spanish) or promoção (Portuguese), with the suffix -al forming an adjective.

Common usages include campañas promocionales (promotional campaigns), material promocional (promotional materials such as brochures, posters, and banners), and contenido promocional (promotional content). In practice, promocional elements frequently accompany temporary offers or discounts, for example precio promocional or oferta promocional, indicating a reduced price for a limited time. Promocional items, or artículos promocionales, such as branded merchandise (t-shirts, mugs) or free samples, are distributed to raise brand recognition, often at trade shows or events.

Distinctions: while publicidad refers to advertising in a broad sense, promocional emphasizes the promotional strategy and its direct aim to stimulate demand or brand engagement, often with specific terms and conditions. In branding and marketing discourse, 'promocional' can also describe content produced specifically to promote a product or service, such as a video promocional (promotional video).

See also: marketing, advertising, promotional merchandise, discount.