profilar
Profilar is a term used primarily in information technology, data science, and digital marketing to denote the act of creating or refining a profile of an individual or entity based on available data. The word functions as both a verb and, less commonly, a noun referring to the resulting profile or the profiling process itself. It is typically used in contexts involving data collection, signal processing, and audience understanding.
Etymology and formation: Profilar appears to be a recent neologism formed from the noun profile with a
Definitions and senses: As a verb, profilar means to collect data from sources such as demographics, behavior,
Contexts and usage: In marketing, profilar is used to describe segmenting audiences or tailoring content based
See also: profiling, data profiling, user profiling, audience segmentation.