Profilar

Profilar is a term used primarily in information technology, data science, and digital marketing to denote the act of creating or refining a profile of an individual or entity based on available data. The word functions as both a verb and, less commonly, a noun referring to the resulting profile or the profiling process itself. It is typically used in contexts involving data collection, signal processing, and audience understanding.

Etymology and formation: Profilar appears to be a recent neologism formed from the noun profile with a verb-like suffix. Its usage is uneven across languages and communities, and it is most commonly encountered in online or industry-specific discourse rather than as a standardized term in formal writing.

Definitions and senses: As a verb, profilar means to collect data from sources such as demographics, behavior, and preferences to build a profile, or to update an existing profile with new signals. As a noun, a profilar refers to the completed profile or to the profiling process itself. The term emphasizes the procedural aspect of profiling rather than the qualitative judgment often associated with traditional profiling.

Contexts and usage: In marketing, profilar is used to describe segmenting audiences or tailoring content based on inferred characteristics. In security and risk assessment, it can refer to scoring or ranking individuals or entities by predicted likelihood of certain actions. The term is related to traditional profiling but foregrounds the data-driven process. Ethical considerations, including privacy and consent, are commonly discussed when profilar activities are described.

See also: profiling, data profiling, user profiling, audience segmentation.