produktside
Produktside is a term used in product management and marketing to describe the external-facing aspects of a product—the elements visible to users and the market. It typically includes product strategy, feature prioritization driven by user needs, pricing and packaging, onboarding, and external communications. It is often contrasted with the technical side, which covers architecture, engineering, and internal systems.
The concept is not universally standardized but appears in various European and Nordic tech discussions, as
In practice, produktside responsibilities are usually held by product managers, product designers, marketing and growth professionals,
Examples and contexts illustrate its scope: on a two-sided marketplace, the produktside focuses on the value