produktside

Produktside is a term used in product management and marketing to describe the external-facing aspects of a product—the elements visible to users and the market. It typically includes product strategy, feature prioritization driven by user needs, pricing and packaging, onboarding, and external communications. It is often contrasted with the technical side, which covers architecture, engineering, and internal systems.

The concept is not universally standardized but appears in various European and Nordic tech discussions, as well as in conversations about product-led growth and two-sided platforms. Different organizations may define produktside differently, with some using it almost synonymously with product management or the business-facing aspects of product development.

In practice, produktside responsibilities are usually held by product managers, product designers, marketing and growth professionals, who collaborate with engineering to deliver value to customers. Decision-making relies on user research, data analytics, market insights, and feedback from customers, sales, and support teams. The approach emphasizes understanding customer problems, validating product ideas, and communicating value propositions effectively.

Examples and contexts illustrate its scope: on a two-sided marketplace, the produktside focuses on the value proposition for buyers and sellers, onboarding flows, pricing models, and messaging, while the technical side builds the platform and algorithms. In consumer apps, it covers onboarding experiences, feature sets, and go-to-market strategies. See also product management, user experience design, go-to-market strategy, and two-sided marketplaces.