produkterortering

Produkterortering is the practice of planning, organizing, and presenting products within a retail space to optimize sales, profitability, and customer experience. The term is commonly used in Swedish retail management to describe both the strategic selection of which items to stock and the tactical placement of those items in stores and on shelves.

Core elements include assortment planning (what to stock and in what quantities), category management, planograms (the visual layout of products on shelves), shelf-ready packaging, signage, and pricing and promotions. The goal is to create intuitive navigation for customers while maximizing use of space and encouraging add-on purchases.

Process and tools: retailers collect data on sales, inventory, and foot traffic; teams develop objectives; planograms are designed, tested, and implemented; performance is monitored and adjusted. Digital tools such as planogram software, retail analytics, and inventory systems support these tasks.

Impact and considerations: effective produkterortering can increase sales, improve stock turnover, and strengthen brand presentation. It requires coordination among retailers, category managers, suppliers, and store staff. Ethical and regulatory considerations include accurate labeling, product dating for perishables, and sustainability of packaging.