productscream
ProductScream is a term used in marketing and product management to describe a phenomenon where a large volume of consumer feedback and demands for a product or feature is expressed in a short period, often via social media, review platforms, and support channels. The term emphasizes emotional intensity and public visibility rather than technical merit.
The term is not standardized; it appears in blogs and talks within tech startups during the 2010s
Typical characteristics include high volume, strong emotion, and a low signal-to-noise ratio. Voices can be amplified
For product teams, ProductScream can influence short-term prioritization if treated as representative data. It should be
Effective handling involves establishing listening posts, a triage process, and clear governance. Feedback is categorized, sentiment
Critics warn that overreacting to loud feedback can waste resources and skew strategy, while proponents argue
See also: voice of the customer; social listening; product management.