productlanceringsplan
Productlanceringsplan is a formal document outlining how a new product will be introduced to the market. It coordinates objectives, target customers, positioning, channel strategy, and required resources, and serves as a reference for product management, marketing, sales, engineering, finance, and customer support throughout the launch lifecycle.
A typical plan defines the product scope and release, identifies customer segments, describes the value proposition
The launch timeline is presented as milestones with owners and decision gates. Governance clarifies roles, approvals,
Success is measured with predefined metrics such as adoption, revenue at launch, customer engagement, churn, and