printitavad

Printitavad is a hybrid print technique that combines high-resolution digital inkjet deposition with micro-relief formation and selective curing to produce prints that are both visually rich and tactically distinct. The method centers on simultaneously depositing color and creating tactile features on the same substrate, enabling unique textures and integrated security elements in a single pass.

The workflow typically involves a multi-head inkjet array that applies a UV-curable or elastomeric resin in defined color regions, followed by a patterned embossing step—using an inline pin matrix, roller, or pressure plate—to form micro-relief structures. A controlled curing stage stabilizes the pigment and relief, after which optional lamination or over-coating seals the surface. The process supports variable data, allowing individual items to carry distinct textures and colors.

Origins of printitavad trace to collaborative experiments among experimental print studios and materials scientists seeking to blend aesthetics with anti-counterfeiting features. Since its early development, practitioners have refined resin formulations and embossing tools to balance print quality with tactile response, while improving substrate compatibility and production speed.

Applications include security printing for branding and packaging, artistic prints, limited-edition collectibles, and premium labels where textural detail adds perceived value. The technique can complicate replication, contributing to authenticity verification, but it also requires specialized equipment and materials and careful calibration of inks, resins, and embossing parameters.

See also: digital printing, UV-curable inks, micro-embossing, anti-counterfeiting in packaging.