previas

Previas is a term used in Spanish-language media to denote previews or pre-event segments that introduce forthcoming broadcasts, performances, or competitions. The plural previas refers to multiple instances of such content.

In sports broadcasting, previas typically comprise pre-game analysis, team lineups, current form, statistics, standings, interviews, and injury updates. These segments aim to provide context and set expectations ahead of a match or tournament, helping viewers understand key factors that could influence the event's outcome.

In entertainment and media marketing, previas can refer to promotional clips, teaser content, or program guides that preview upcoming releases or live events. They are used to generate interest, inform audiences about schedules, and highlight notable guests, matchups, or features of future broadcasts.

Regional usage of the term varies. In some Latin American networks, a program or daily segment may be titled Previas and dedicated to previews of upcoming games or shows. More broadly, previas functions as a generic label for any pre-event content that introduces or contextualizes what viewers will see next.

Etymology and scope: Previas derives from previa, meaning prior or before, from Latin roots. The term is informal and situational, with its precise meaning shaped by country, medium, and industry practices. It is not a fixed technical term, but a common shorthand for pre-event information and promotional material.

See also: previews, pregame show, teaser, trailer, promotional clip.