preopening

Preopening refers to the period before a new business unit begins serving customers, during which the organization completes necessary preparations and tests its systems and processes. It is commonly used in hospitality and retail, including hotels, restaurants, theme parks, and shopping centers, but elements of preopening can apply to other service and manufacturing operations as they ramp up.

During preopening, organizations undertake activities such as recruitment and training of staff, procurement and installation of equipment, fit-out and readiness of facilities, development and documentation of standard operating procedures, and the go-live of information technology and point-of-sale systems. Quality assurance, safety compliance, supplier contracts, branding, marketing campaigns, and prelaunch events are also typical components. The aim is to establish consistent service standards, ensure operational readiness, and create demand prior to opening.

Soft opening is a related concept often occurring during the preopening period. It involves limited guest access to test operations, collect feedback, and refine processes before the full grand opening.

Costs associated with preopening vary by jurisdiction and accounting standards; most commonly these costs are expensed as incurred, though some expenditures such as leasehold improvements and certain capital purchases may be capitalized or amortized under applicable rules. Effective preopening planning supports a smoother launch, helps manage risks, and can influence initial guest experience and early performance.