postprivacy

Postprivacy is a term used in privacy discourse to describe a sociotechnical condition in which the traditional emphasis on personal privacy is diminished or redefined as data flows become pervasive, ubiquitous, and culturally normalized. It refers not simply to more surveillance, but to shifts in norms, expectations, and practices around information sharing, visibility, and control. In a postprivacy landscape, elements of everyday life—preferences, behaviors, and locations—are increasingly collected, analyzed, and traded, often with little friction for the user.

The concept highlights how data ecosystems, algorithmic profiling, and online platforms encourage or even require greater openness about one’s data. Public and private spheres increasingly overlap, and boundaries between personal and public information can blur through features such as social sharing, smart devices, and data-driven services. Proponents argue that postprivacy can enable tailored services, improved safety, and透明 accountability in some contexts, while critics warn of normalizing exposure, loss of autonomy, and vulnerability to misuse.

Implications include potential efficiency and innovation alongside risks of discrimination, manipulation, and chilling effects. Privacy protections may be reframed as data stewardship, consent mechanisms, or design choices rather than absolute secrecy. Policy debates around postprivacy often advocate for privacy-by-design principles, data minimization, meaningful but user-centered control, and robust safeguards against abuse. The concept remains contested: some see postprivacy as an inevitable trajectory, others argue for preserving strong privacy rights and contextual integrity in the face of pervasive data practices.