popularisation

Popularisation is the process of making a concept, idea, or field widely known and accessible to non-specialist audiences. It involves translating specialized knowledge into language, formats, and contexts that are intelligible and engaging to a broad public. The term, derived from the Latin popularis (of the people), is used across disciplines, notably in science, technology, culture, and public policy.

Common sites and methods include journalism, general-audience books and magazines, documentaries, museums, lectures, and increasingly online media and social platforms. Effective popularisation uses clear explanations, concrete examples, visual aids, storytelling, and analogies, while aiming to preserve accuracy and avoid unnecessary jargon.

It can raise public literacy, support informed discussion of policy issues, and broaden participation in science, technology, and culture. By reaching wider audiences, popularisation may also stimulate innovation through new collaborations and feedback.

Critics warn of oversimplification, distortion, or sensationalism, and of misinformation when popular channels prioritize engagement over rigor. Unequal access to popularisation channels can also reinforce social disparities. Responsible practice emphasizes clarity, transparency about uncertainty, and inclusion of diverse perspectives.

Historically, sustained popularisation grew with rising literacy and mass media, as scientists, writers, and educators sought to connect expert work with everyday life.