personnaliser

Personnaliser is a French verb meaning to customize or tailor something to a person or situation. It is commonly used in technology, design, marketing, and consumer services to describe adapting products, interfaces, messages, or experiences to individual preferences or requirements.

Etymology and grammar: the verb derives from the noun personne (person) with the suffix -al- and -iser, forming a regular -er verb of the first conjugation. As a typical -er verb, it follows standard endings in the present tense and other tenses.

Usage and contexts: personnaliser is applied to software interfaces, websites, devices, and consumer products, as well as to communications and services aimed at specific audiences. Examples include customizing a user profile, personalizing recommendations, or tailoring an offer to a customer segment.

Conjugation notes: in the present tense, the forms are je personnalise, tu personnalises, il/elle personnalise, nous personnalisons, vous personnalisez, ils/elles personnalisent. The past participle is personnalisé, used with the auxiliary avoir, for example j'ai personnalisé. Other tenses follow regular -er patterns (e.g., imperfect personnalisais, personnalisait; future personnaliserai; conditional personnaliserais).