personalizzo

Personalizzo is the first-person singular present indicative form of the Italian verb personalizzare, meaning to tailor something to an individual or to adapt it to personal preferences, needs, or data. The term is widely used in marketing, software, e-commerce, and design to indicate customization for a user or customer.

Etymology and related terms: personalizzare derives from personale (personal) with the suffix -izzare, and reflects influence from the English word personalize. The corresponding noun is personalizzazione; related adjectives include personalizzato and personalizzabile. The concept is central to discussions of user experience, configuration, and targeted services.

Conjugation and usage: key present tense form is io personalizzo. Other forms include tu personalizzi, lui/lei personalizza, noi personalizziamo, voi personalizzate, loro personalizzano. The gerund is personalizzando and the past participle is personalizzato. In practice, personalizzare emphasizes active tailoring to an individual, as opposed to broader adaptations or generic customization.

Examples: Io personalizzo l'interfaccia utente in base alle preferenze dell'utente. La piattaforma permette agli utenti di personalizzare le notifiche. In some contexts, synonyms like adattare or customizzare may be used, but personalizzare often carries a nuance di tailoraggio specifico per l’individuo.

See also: personalizzazione, personalizzato, personalizzabile, customizzazione.