operasionalserta

Operasionalserta is a neologism used in Indonesian-language business and administration discourse to refer to the integrated management of operational activities alongside other organizational functions. The term has no formal definition in government or international standards, but is used to convey the idea that operations should be planned and executed in concert with strategy, governance, and support functions.

Etymology and usage: The word combines operasional (operational) and serta (as well as, together with). It first appears in contemporary Indonesian writing in the 2010s in articles on digital transformation, process improvement, and organizational design. It is typically used descriptively rather than as a defined framework.

Scope and applications: In practice, operasionalserta signals cross-functional alignment, including production planning, logistics, IT systems, human resources, compliance, and customer experience. It is often employed to describe initiatives that require synchronized efforts across departments rather than siloed operation.

Relation to related concepts: The term overlaps with ideas such as operational excellence, integrated management, and cross-functional governance. It is sometimes used interchangeably with phrases like "operational integration" or "cross-functional operations," depending on the author.

Limitations and reception: Because operasionalserta is not a formal framework, its meaning can vary by context. Critics note that it may be ambiguous or stylistic rather than providing actionable methodology.