onwarddistributing

OnwardDistributing is a logistics and distribution company that provides third-party logistics (3PL) services and value-added capabilities for e-commerce brands, retailers, and manufacturers. Headquartered in Austin, Texas, it operates a network of fulfillment centers across North America and Europe to support multi-region order delivery and returns processing.

Core services include warehousing, order fulfillment, pick-and-pack, inventory management, kitting, cross-docking, and returns handling, as well as transportation management and customs support for cross-border shipments. The company offers a cloud-based platform with real-time inventory visibility and API integrations to popular e-commerce and ERP systems, enabling customers to automate workflows and access performance analytics.

OnwardDistributing was founded in 2012 by Jordan Lee and Priya Desai. It began serving small and mid-sized e-commerce brands and expanded through the decade with additional fulfillment centers in the United States and Europe. In 2021 it expanded its service mix with a returns optimization module and enhanced data reporting capabilities.

Business model and market: as a 3PL provider, it typically charges storage fees, handling fees per unit or order, and carrier charges for transportation, often leveraging volume to secure competitive shipping rates. The company emphasizes scalability, reliability, and data-driven decision making, targeting direct-to-consumer brands, wholesalers, and manufacturers seeking integrated fulfillment and logistics.