onn

Onn is a private-label consumer electronics brand owned by Walmart Inc. It was launched in the mid-2010s to offer affordable, entry-level electronics under a single brand. The name is stylized as ONN in some marketing materials.

The Onn lineup encompasses a range of products designed for value-conscious shoppers. Core offerings include television sets, streaming devices, audio equipment such as soundbars and speakers, and various computer peripherals and accessories. Over time, Walmart has expanded Onn to cover additional categories as competition and consumer demand shifted, with an emphasis on providing budget-friendly options.

Manufacturing and distribution are handled through third-party contract manufacturers under Walmart’s design and specifications. Products are distributed primarily through Walmart stores and walmart.com. Warranty and after-sales support are provided by Walmart and vary by product and region, with typical terms aligned to Walmart’s electronics policies.

Market position and reception: Onn is positioned as a low-cost option for first-time buyers and households seeking affordable upgrades. The brand is noted for offering basic functionality and feature sets at attractive price points, though performance, longevity, and feature richness generally lag behind higher-priced brands. Reviews and consumer feedback often highlight value for money as the main strength, with trade-offs in areas such as image quality, build, and advanced features depending on the model.

In summary, Onn serves as Walmart’s budget-focused electronics line, aimed at making essential consumer electronics accessible to a broad audience through affordable, readily available products.