olvasóközönségkutatások

Olvasóközönség is a Hungarian term for the group of readers of a publication or media platform. It refers to both the actual readers and the intended target audience that producers design content for. The concept encompasses not only the size of the readership but also its composition and behavior: demographic factors such as age, education, and location; interests and reading preferences; and the preferred formats and channels (print, online, mobile).

Organizations measure olvasóközönség through readership studies, circulation data, website analytics, and engagement metrics like time spent and location of access. These data help editors, newsroom managers, and advertisers assess reach, tailor content, and set pricing for subscriptions, sponsorships, or ad placements. The concept also covers cross-platform consumption, since readers may access material across multiple devices and channels.

The concept is dynamic: readers change over time, platforms diversify, and cross-media measurement can complicate assessments. Consequently, olvasóközönség is often broken into sub-audiences to reflect different segments and use cases, from casual readers to highly engaged users. While the term is rooted in Hungarian media culture, the underlying idea exists in many languages under equivalents such as readership or audience of readers. The notion is central to editorial strategy and audience development, informing topic selection, tone, and distribution decisions.