olvasóközönségkutatások
Olvasóközönség is a Hungarian term for the group of readers of a publication or media platform. It refers to both the actual readers and the intended target audience that producers design content for. The concept encompasses not only the size of the readership but also its composition and behavior: demographic factors such as age, education, and location; interests and reading preferences; and the preferred formats and channels (print, online, mobile).
Organizations measure olvasóközönség through readership studies, circulation data, website analytics, and engagement metrics like time spent
The concept is dynamic: readers change over time, platforms diversify, and cross-media measurement can complicate assessments.