subaudiences
Subaudiences are distinct subgroups within a larger audience, defined by characteristics that influence how members respond to content or advertising. They are used to tailor messages, media placement, and offers so that communications are more relevant and effective without creating a single, generic audience.
Subaudiences can be formed from multiple dimensions, including demographics (age, gender, income), psychographics (values, interests), behavior
In practice, subaudiences guide campaign design, from targeting criteria to creative customization and channel selection. Different
Ethical and practical considerations include data quality, privacy, consent, and the risk of over-segmentation or reinforcing