offerofferre

Offerofferre is a term used in negotiation theory and discourse analysis to describe a double-offer tactic in which a party presents an initial offer and then immediately repeats or reframes the same or closely related terms in a second form. The coinage blends the English verb offer with the Latin offerre, highlighting a cross-linguistic sense of presenting a proposal to another party.

The mechanism of offerofferre relies on anchoring followed by repetition or reformulation. The first offer establishes a reference point, while the subsequent reiteration — often in a different modality or with adjusted phrasing — signals seriousness and commitment and may introduce a distinct dimension such as price versus non-monetary concessions. This can create an impression of generosity or clarity and is sometimes used to test the other side’s willingness to move.

Applications and limits: offerofferre appears in discussions of business negotiations, sales strategies, and mediation training, where it is considered a way to structure proposals and manage expectations. Its effectiveness depends on context, timing, and relationship quality; it can backfire if perceived as scripted, insincere, or manipulative, potentially triggering distrust or stalemate. In formal settings, the tactic may require careful documentation to avoid misinterpretation of intent.

See also: negotiation tactics, price anchoring, repetition in rhetoric, misdirection.