nike

Nike, Inc. is an American multinational corporation that designs, develops, manufactures, and markets footwear, apparel, equipment, and accessories. It is headquartered in Beaverton, Oregon. The company began as Blue Ribbon Sports in 1964, founded by Bill Bowerman and Phil Knight, and adopted the Nike brand in 1971, named after the Greek goddess of victory.

Nike is the world’s largest supplier of athletic footwear and a major producer of athletic apparel and equipment. Its products are marketed under the Nike brand, Converse, and the Jordan Brand. The company is known for innovations such as the waffle sole and Nike Air cushioning, as well as its distinctive Swoosh logo and the Just Do It slogan. Its catalog covers running, basketball, football (soccer), training, and other sports, along with apparel and equipment.

Nike maintains extensive sponsorship and endorsement relationships with athletes, teams, and leagues worldwide. The Jordan Brand line, associated with Michael Jordan, is a prominent part of the company’s portfolio. Nike operates a mix of company-owned stores and a direct-to-consumer model alongside wholesale distribution.

Nike is a publicly traded company listed on the New York Stock Exchange under the ticker NKE. It reports financials in geographic segments that include North America, Europe, the Middle East and Africa (EMEA), Greater China, and Asia Pacific. The company emphasizes sustainability and corporate responsibility, pursuing environmental initiatives and labor-practice oversight, though it has faced criticisms and investigations related to supply chain labor standards.