NKE

NKE refers to Nike, Inc., an American multinational corporation that designs, develops, manufactures, and markets athletic footwear, apparel, equipment, and accessories. The company is publicly traded on the Nasdaq stock market under the ticker symbol NKE and is a component of major indices including the Dow Jones Industrial Average and the S&P 500. Nike is headquartered in Beaverton, Oregon.

Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, the company adopted the Nike, Inc. name in 1971, adopting the Swoosh logo designed by Carolyn Davidson. The name Nike derives from the Greek goddess of victory. Nike operates through a blend of wholesale channels, company-owned retail stores, and direct-to-consumer digital platforms, supported by a diverse brand portfolio.

Nike’s primary brands include Nike, Converse, and the Jordan Brand, with products spanning footwear, apparel, equipment, and accessories. The company markets its products globally, with significant markets in North America, Europe, the Middle East and Africa, and Asia-Pacific. Much of Nike’s production is conducted via contract manufacturers overseas, while design, marketing, and brand management activities are concentrated in the United States and other developed markets.

Leadership and strategy: John Donahoe has served as CEO since 2020. Nike emphasizes brand marketing, athlete sponsorships, and direct-to-consumer growth, while maintaining a broad wholesale network.

Sustainability: Nike pursues initiatives under Move to Zero to reduce carbon emissions and waste, expand the use of recycled materials, and promote more sustainable manufacturing practices.