Nikes

Nikes is a colloquial term for Nike-branded athletic footwear and related products. It most often refers to Nike sneakers, but can also describe the company’s apparel and equipment. Nike, Inc. is a multinational corporation based in Beaverton, Oregon, United States, known for designing, manufacturing, and marketing athletic shoes, apparel, and accessories.

Nike began as Blue Ribbon Sports in 1964, founded by Phil Knight and Bill Bowerman. It adopted the Nike, Inc. name in 1971 and launched the Swoosh logo that same year. The brand gained prominence through athlete endorsements and the 1988 Just Do It campaign, expanding into performance innovation such as the Air cushioning line and the Air Jordan collaboration with Michael Jordan.

Core product families include running shoes, basketball models, and cross-trainers. Air Max, Air Zoom, and Vaporfly represent notable cushioning technologies. The company also develops materials and design systems, such as Flyknit and React foam, and markets Dri-FIT apparel and other equipment under various sub-brands including Jordan.

Nike relies on a global network of contract manufacturers, with production concentrated in Asia and other regions. The company has pursued sustainability initiatives, including Move to Zero and the Nike Grind program to recycle manufacturing waste into new products and materials.

Nikes have influenced sneaker culture and street fashion, supported by high-profile collaborations and a robust resale market. Nike has faced criticism over labor practices, pricing, and sustainability challenges, leading to ongoing efforts to improve supply chain transparency and environmental impact.