netraising

Netraising refers to the practice of raising money and mobilizing supporters through online channels. It encompasses fundraising for political campaigns, non-profit organizations, and social causes, using the Internet to solicit donations, recruit volunteers, and disseminate messaging. Typical activities include email solicitations, donation forms on websites, crowdfunding campaigns, peer-to-peer fundraising, and micro-donations via mobile devices or social networks. Platforms commonly used include dedicated fundraising platforms, social media, and email lists; campaigns may leverage data analytics to target supporters and tailor messages.

Historically, netraising emerged with the rise of the Internet in the 1990s and expanded with the growth of social media and mobile giving in the 2000s and 2010s. It enabled rapid, low-cost outreach to broad audiences and allowed donors to contribute small amounts easily, often with recurring donation options.

Advantages include lower fundraising costs per dollar, scalability, real-time testing of messages, and the ability to mobilize supporters quickly. Netraising also supports donor segmentation, targeted appeals, and transparent tracking of engagement and conversions.

Challenges involve regulatory compliance with campaign finance or charitable solicitation laws, data privacy and security, and the risk of online fraud. There can be donor fatigue, overexposure, and unequal access due to the digital divide. Dependence on platform policies and algorithmic visibility can also affect reach and effectiveness.

See also: online fundraising, crowdfunding, peer-to-peer fundraising, political campaign finance, digital advocacy.