netnográfia
Netnography is a qualitative research methodology that adapts ethnographic techniques to study online communities and cultures. It involves immersive observation and analysis of digitally mediated interactions, communication, and behaviors within specific online spaces such as forums, social media platforms, and virtual worlds. Researchers engage with online groups to understand their practices, rituals, language, and social structures from the perspective of the participants.
The process of netnography typically begins with identifying a relevant online community and gaining access. Researchers
Netnography offers a valuable approach for understanding consumer behavior, subcultures, social movements, and the evolving nature