médiatervezési
Médiatervezési, often translated as media planning, is a crucial aspect of advertising and marketing that involves determining the most effective way to reach a target audience with a message. It is a strategic process that aims to maximize the impact of advertising campaigns by selecting the right media channels, at the right time, and at the right frequency, all within a given budget.
The core of médiatervezési is understanding the target consumer. This involves in-depth research into their demographics,
Key considerations in médiatervezési include reach, frequency, and impact. Reach refers to the total number of
The médiatervezési process typically involves several stages: defining objectives, identifying the target audience, selecting media vehicles,