målgruppedefinisjon
Målgruppedefinisjon is the process of identifying and describing the specific group of people for whom a product, service, or message is intended. While related to market segmentation, the term emphasizes who should receive communications and experience the offering. A clear målgruppedefinisjon helps align strategy across marketing, product development, and communications. In Swedish, the term translates to target audience definition.
A well-defined målgruppedefinisjon typically includes several dimensions: demographic factors such as age, gender, income, and location;
Defining the target group usually relies on research and synthesis. Common methods include surveys and interviews
Applications of a målgruppedefinisjon span marketing, content strategy, product design, and customer support. Messages and channels
Ethical considerations include respecting privacy and avoiding stereotyping, obtaining consent for data collection, and updating profiles