Målgruppedefinisjon

Målgruppedefinisjon is the process of identifying and describing the specific group of people for whom a product, service, or message is intended. While related to market segmentation, the term emphasizes who should receive communications and experience the offering. A clear målgruppedefinisjon helps align strategy across marketing, product development, and communications. In Swedish, the term translates to target audience definition.

A well-defined målgruppedefinisjon typically includes several dimensions: demographic factors such as age, gender, income, and location; psychographic factors like values, interests, and lifestyle; behavioral factors including usage patterns, purchasing history, and brand loyalty; and the needs or problems the product or service aims to address.

Defining the target group usually relies on research and synthesis. Common methods include surveys and interviews to gather attitudes and needs; analytics and market data to observe behavior; and personas or segment models to organize insights into actionable profiles.

Applications of a målgruppedefinisjon span marketing, content strategy, product design, and customer support. Messages and channels are chosen to reach the defined audience, while product features and user experiences are shaped to fit their goals and constraints.

Ethical considerations include respecting privacy and avoiding stereotyping, obtaining consent for data collection, and updating profiles as circumstances change.