multipodcast

Multipodcast is a term used in the podcast industry to describe either a single audio program that contains multiple distinct segments or topics, or a producer's broader portfolio of several related podcasts operating under one brand. There is no single formal definition, and the term is used variably by creators and platforms.

Single-show format: A multipodcast may be structured with rotating segments—such as news briefs, interviews, and feature stories—within one episode, often hosted by the same or varying hosts. Network format: A producer may run a suite of related podcasts under a shared brand or RSS feed, enabling cross-promotion and consolidated distribution.

Production and distribution: In practice, multipodcasts may use one central feed to publish all segments or several feeds linked under a common brand. Metadata and episode numbering may be organized to reflect the combined format, while show notes may separate content by segment and episode.

Advantages and challenges: Multipodcasting can improve efficiency by repurposing content across segments, expand reach through cross-promotion, and simplify sponsorship deals. It can also complicate audience experience if listeners want a narrow focus or if episode-length and topic-switch timing are poorly managed.

See also and best practices: For clarity, producers label episodes clearly, maintain consistent branding across segments, and offer audience controls or chaptered listening. The multipodcast concept is especially common in independent networks and producer portfolios seeking to leverage a single brand across multiple topics.