multihotel

Multihotel is a term that can refer to several concepts within the hospitality industry. It most commonly describes a scenario where a single hotel management company or ownership group operates multiple hotel properties. These properties might be under the same brand, such as a chain of Courtyard by Marriott hotels, or they could be a collection of diverse brands under a larger umbrella organization like Marriott International itself. The operation of multihotel portfolios allows for economies of scale in areas like marketing, procurement, and staff training. It can also enable a company to diversify its market presence and cater to a broader range of traveler needs.

In a more specific context, "multihotel" can also refer to a property that is not a single, contiguous building, but rather a collection of separate buildings or wings that function as one integrated hotel. This might occur in historic city centers where expansion necessitates acquiring adjacent structures, or in resort settings where bungalows or separate villas are considered part of the main hotel offering. These distinct units are typically managed under a unified reservation system and share amenities like a central reception and dining facilities. The term emphasizes the unified operational structure despite the physical separation of accommodation units.