modospreiding
Modospreiding is the diffusion of fashion trends within a population. It describes how new clothing styles, silhouettes, colors, or brands spread from early adopters to a broader audience and eventually achieve market saturation. In sociology and marketing, modospreiding is studied to understand how social influence, media exposure, and economic factors shape the popularity of a trend.
Key mechanisms include social imitation, signaling of status, and conformity to group norms. Personal networks, influencers,
Models used to study modospreiding include variations of the Bass diffusion model, threshold models of collective
Factors affecting modospreiding are price and accessibility, cultural values, seasonality, and the presence of subcultures or
Applications of understanding modospreiding include brand strategy, inventory management, trend forecasting, and design decisions. While diffusion