meetstrategie

Meetstrategie, or measurement strategy, is a documented plan for defining, collecting, and using data to assess progress toward defined goals. It clarifies what will be measured, why those measures are relevant, and how data will inform decisions. In Dutch-speaking and some European contexts, meetstrategie is the common term for this approach.

Key components include objectives, chosen metrics or indicators, data sources, data collection methods, quality criteria, governance and responsibilities, timing and reporting, and the analysis/decision rules that translate data into action.

The development process typically starts with aligning measurements to strategic goals, selecting a balanced set of leading and lagging indicators, defining targets, and establishing data lineage and quality controls. Implementation involves instrumentation, data pipelines, dashboards, and regular reviews to ensure data remains actionable and trustworthy.

Common metrics vary by context but may include performance indicators such as activation and retention, conversion rates, error rates, customer satisfaction, and cost per outcome. Data sources can be product analytics, transactional systems, surveys, CRM, or operational logs. The strategy should specify data privacy considerations and compliance requirements.

Benefits of a meetstrategie include clearer decision rights, improved data quality, and better alignment across teams. Challenges can involve data ownership, privacy and governance issues, changing goals, and ensuring the sustainability of data collection and analysis over time.