meediasuhted
Meediasuhted, or media relations, is a field of strategic communications that focuses on managing the relationship between an organization and the mass media. Its aim is to influence news coverage, inform the public, and support an organization’s reputation and objectives through effective engagement with journalists and media outlets. Meediasuhted sits within broader public relations and corporate communications activities and is concerned with how information is gathered, interpreted, and presented by the media.
Core activities include building and maintaining relationships with journalists and editors, creating and distributing press materials
Meediasuhted relies largely on earned media, meaning coverage obtained through outreach rather than paid advertising. It
Key stakeholders include PR professionals, communications teams, spokespeople, journalists, editors, and, increasingly, online influencers. Typical metrics