mediaseuranta
Mediaseuranta, or media monitoring, is the systematic observation, collection, and analysis of media content to track mentions of a person, organization, brand, product, or topic across traditional and online channels. It covers print, broadcast, online news outlets, blogs, forums, and social media.
The process usually starts with defining objectives, building a media list, and selecting relevant keywords. Data
Key metrics include the number of mentions, reach or impressions, sentiment, share of voice, topic coverage,
Applications span public relations, corporate communications, brand monitoring, risk management, and policy or regulatory monitoring. Challenges