matomos

Matomos is not the official name of a standalone product; it is commonly encountered as a misspelling or informal form of Matomo, an open-source web analytics platform. Matomo provides website owners with full ownership of their analytics data, strong privacy controls, and the option to host analytics on their own servers or to use a managed cloud service. The project is maintained by a community-driven foundation and contributors around the world.

Matomo began life in 2007 under the name Piwik and was renamed Matomo in 2018 to reflect broader governance and openness. It remains released under an open-source license and emphasizes data portability, transparency, and user privacy. The software supports both self-hosted installations and hosted deployments, allowing organizations to choose their preferred data environment.

Core features include real-time analytics, custom dashboards, segmentation, event and goal tracking, and ecommerce analytics. Matomo supports a plugin ecosystem that extends functionality, and provides a web-based interface built on a PHP-based stack with relational database storage, typically MySQL or MariaDB. Tracking can be implemented via a JavaScript tag or server-side APIs, with configurations to respect user consent and privacy settings.

Privacy and compliance are central to Matomo’s design. The platform offers IP anonymization, opt-out capabilities, consent management, and options that help organizations meet data protection requirements such as the GDPR. Self-hosting enables data sovereignty and greater control over data retention, security, and analytics processes, which distinguishes Matomo from some external analytics services.

See also: Matomo, Piwik, web analytics, privacy-centric analytics.