markkinaryhmiä
Markkinaryhmiä refers to market segments or groups of consumers who share similar characteristics, needs, or behaviors, making them likely to respond to a particular marketing strategy. Identifying and understanding these groups is a fundamental aspect of modern marketing and business strategy.
These groups can be defined based on a variety of factors. Demographic segmentation involves dividing the market
The purpose of identifying markkinaryhmiä is to allow businesses to tailor their products, services, pricing, and