marginalkws

marginalkws refers to keywords that have low search volume and are typically very specific. These keywords often represent niche topics or long-tail search queries that users might type into a search engine. While individually these keywords may not attract a large number of searches, collectively they can form a significant portion of overall search traffic.

The term "marginal" suggests that these keywords are on the edge of mainstream search interest. They are not the highly competitive, broad terms that many websites target, but rather more precise phrases that indicate a user has a very specific intent. For example, instead of searching for "shoes," a user might search for "waterproof hiking boots for women with wide feet." The latter is a marginal keyword.

For search engine optimization (SEO) purposes, marginalkws can be valuable. Targeting these specific phrases can lead to higher conversion rates because the user's intent is clearer. Websites that focus on niche products or services can particularly benefit from identifying and optimizing for relevant marginalkws. While the traffic for each individual marginalkw may be small, the cumulative effect can drive targeted and engaged visitors. The challenge lies in identifying these keywords and understanding the intent behind them.