makeups

Makeup, or cosmetics, refers to products applied to the face and body to alter or enhance appearance. Common categories include foundation, concealer, powders, blush, bronzer, eyeshadow, eyeliner, mascara, lipstick or lip gloss, and nail polish. Most makeup seeks to even skin tone, add color, shape features, or create a finished look. Some products are used for artistic expression or professional performance, while others are daily grooming items. Makeup can be used on the face, neck, and sometimes hairlines, and tools such as brushes, sponges, and applicators assist application.

Historically, cosmetics have been used in many cultures since ancient times, with evidence from Egypt, Greece, and Asia. The modern cosmetics industry grew in the late 19th and 20th centuries, influenced by fashion, film, and advertising, and it now comprises multinational brands and independent lines. Marketing often emphasizes color ranges, safety, and suitability for different skin types.

Products vary by formulation and finish, including liquid, cream, powder, and gel textures. Base makeup (foundation, concealer, primer), color cosmetics for eyes and lips, nail products, and tools such as brushes, sponges, and wedges constitute the main types. Some products are marketed as long-wear, waterproof, or hypoallergenic.

Application typically follows skincare: cleanse and moisturize, then prime, apply base products, set with powder. Eye makeup involves primer, eyeshadow, liner, and mascara; lip makeup includes lip liner, lipstick, and gloss. Techniques vary by desired effect, such as natural, glam, or artistic looks. Proper hygiene and tool cleaning reduce risk of irritation or infection.

Safety and regulation: cosmetic products are subject to safety assessments, ingredient labeling, and restrictions varying by jurisdiction. Consumers may perform patch tests to check for allergies. Some jurisdictions require lists of ingredients and warnings for certain ingredients. Environmental concerns include packaging waste and the production of microplastics, and some brands pursue cruelty-free or vegan formulations.