makeupfree

Makeupfree is the state or practice of not wearing cosmetics. The term describes individuals who choose to go without makeup, either temporarily for a day or longer, and can also refer to organized campaigns, events, or policies encouraging makeup-free participation.

Motivations vary. Some pursue makeup-free days for skin health, to reduce exposure to chemicals, or to simplify routines; others cite personal preference, body positivity, or a desire to challenge beauty norms. Environmental and ethical concerns about the cosmetics industry, along with considerations of cost and time, are additional factors cited by adherents.

In practice, makeup-free routines often emphasize skincare and sun protection. Media and online communities have popularized makeup-free looks and challenges, increasing visibility of the option. In professional settings such as photography or media production, makeup-free appearances may be requested to suit a specific aesthetic or lighting.

Criticism and discussion frame makeup-free as part of broader debates about beauty standards and gender norms. Supporters view it as personal autonomy and a means of reducing cosmetic dependency, while critics warn that public attribution of value to makeup-free appearances can still press individuals to conform or police appearance.

See also: natural beauty movement; no-makeup selfie.