lähitason

Lähitason is a Finnish supermarket chain that was founded in 1949 in Tampere, Finland. The company has its roots in a retail store called "Lähitason" which began operating in 1981. However, the modern supermarket chain was officially established in 1991 as a spin-off from the supplying trade company, which owned the supermarket. Nonetheless, the supermarket retained the name Lähitason.

Lähitason's business model focuses on vast product selection, low prices, and local, seasonal produce. The company emphasizes the importance of strong store brands rather than relying on international or domestic high-end product lines. The aim is to offer consumers a more affordable shopping experience without compromising on quality. In addition to its commitment to top-quality products, Lähitason has adopted sustainable and environmentally-friendly practices to reduce the supermarkets' carbon footprint.

The chain has expanded to over 100 locations across Finland and offers a wide range of products, from fresh produce to household items. Lähitason is known for its loyalty card program which rewards customers for their purchases and encourages customer loyalty.

In terms of employment, Lähitason has a diverse workforce of over 2200 employees, including management personnel, sales staff, logistics employees, and more. The company emphasizes its flat organizational structure and continuous training programs.

Lähitason's business model and marketing strategy focus on cater specifically to the needs and preferences of the local consumers, positioning the company as a major player in Finland's supermarket market. Company philosophy also emphasizes respect towards stakeholders, customer, suppliers and regulations.