lowerfunnel
Lowerfunnel, often written as lower funnel or bottom of the funnel, refers to the portion of a marketing or sales funnel where prospects have moved beyond awareness and consideration and are ready to take a concrete action such as making a purchase, requesting a demo, or subscribing. It focuses on converting engaged prospects into customers and, in some models, on post-purchase activities like renewal and expansion.
Typical stages associated with the lower funnel include consideration, intent, evaluation, purchase, and post-purchase actions. At
Common metrics used to assess lower-funnel performance include conversion rate, cost per acquisition, average order value,
Tactics and channels frequently employed in the lower funnel include retargeting and remarketing, email and marketing
Overall, the lower funnel is concerned with turning intent into action and maximizing value from new and