looksfeels
Looksfeels is an informal term used in design discourse to describe the combined impact of a product’s visual appearance and its perceived interactivity. The concept emphasizes that how something looks and how it behaves together shape users’ overall impression, satisfaction, and perceived quality.
The looks component covers visual design elements such as color, typography, layout, imagery, and branding. The
In practice, teams use looksfeels as a cross-functional gauge during design and evaluation. It helps surface
Etymology-wise, looksfeels combines common vernacular terms “looks” and “feels” to express a holistic impression. It is
See also: user experience, visual design, interaction design, haptics.