leadmenedzsment
Lead management refers to the systematic process of tracking, nurturing, and qualifying potential customers, known as leads, with the goal of converting them into paying customers. It encompasses the entire journey of a lead, from initial contact and engagement through to sales readiness. Effective lead management is crucial for businesses to optimize their sales and marketing efforts, ensuring that resources are focused on the most promising opportunities.
The process typically begins with lead generation, where various marketing strategies are employed to attract potential
Lead management systems, often integrated into Customer Relationship Management (CRM) software, play a vital role in