layoutplays
Layoutplays is a design and research term describing a class of experiments and practices that treat page and screen layouts as manipulable, game-like systems. In a layoutplay, the arrangement of visual elements is governed by rules that can be adjusted by users or algorithms, producing emergent compositions rather than fixed templates. The term is used across graphic design, user interface design, and digital art to explore how layout affects perception, navigation, and interaction.
Origins and scope of layoutplays lie in design and human-computer interaction circles during the 2010s, where
Principles of layoutplays include modularity, constraint-based relationships, and interactivity. Layouts are defined by rules that preserve
Applications of layoutplays appear in web design, interactive installations, and generative art. They are used to
See also: grid systems, constraint-based layout, responsive design, generative art.