kundesegmentene
Kundesegmentene is a Norwegian business term that refers to the concept of customer segmentation. This involves dividing a company's customer base into distinct groups based on shared characteristics, needs, or behaviors. The goal of customer segmentation is to better understand and cater to the needs of these groups, resulting in improved customer satisfaction, loyalty, and ultimately, increased sales and revenue.
In Norway, the concept of Kundesegmentene gained popularity in the 1990s, particularly in the retail and services
There are various methods used to segment customers, including demographic, geographic, firmographic, behavioral, and psychographic segmentation.
Behavioral segmentation is based on customer behavior, such as purchasing habits and loyalty. Psychographic segmentation takes
Kundesegmentene has become an essential tool for businesses in Norway and internationally, allowing companies to build