kundenbezogen
Kundenbezogen is a German adjective meaning oriented toward or related to customers. In business, it describes strategies, processes, products, and services that are designed with the needs, preferences, and behaviors of customers in mind.
The term derives from Kunde (customer) and bezogen (related to). It is commonly used in management, marketing,
Applications include customer relationship management, user-centered product development, and service delivery. Methods typically involve market research,
Advantages of a kundenbezogen approach include improved alignment with market needs, increased customer loyalty, and differentiation
In German-speaking contexts, the term is closely related to, but not always interchangeable with, kundenorientiert or