krofna

Krofna is a contemporary watchmaking brand known for its minimalist designs and focus on core mechanical movements. The company positions itself within the mid‑range segment of the contemporary watch market, offering watches that blend classic aesthetics with modern Swiss technology.

Founded in 2015 by Robson Carvalho, a former watchmaker who had spent time working with members of the ETA and Vacheron Constantin teams, Krofna base its initial production in London. The brand’s name derives from a combination of the Portuguese word for “frank” (kron) and an invented suffix to give a distinctive identity.

The first collection introduced in 2017 consisted of the model K01, a 42‑mm stainless‑steel watch featuring a clean dial with a single-indexed stainless‑steel hand. Production was handled by pre‑existing watch factories in Switzerland, with the K01 selling at approximately US$2,200. Subsequent releases, such as the K02 and K03, introduced dual‑watch functionality and limited‑edition collaborations with independent artists.

Krofna has positioned itself as an affordable yet authentic alternative to Swiss luxury brands. Its products have been reviewed in a number of independent watch forums, indicating that the brand has achieved a reputation for value and reliability. The company distributes through its own website and a curated network of boutique retailers in Europe.

Krofna remains a relatively small operation within the global watch industry, but it has carved out a niche audience that appreciates the brand’s focus on design simplicity and transparent production processes.